OLIVARI LOOKS TO THE FUTURE
Olivari unveils the new print campaign — With an event at Milan’s Teatro Arsenale in November 2011, Olivari introduced its thoroughly revamped website and new catalog.
Now, to integrate its fresh corporate look, Olivari unveils the new print campaign created by Fabio Calvi and Paolo Brambilla. The photos portray budgies, canaries, parakeets and other birds perched on door handles, in a catchy interpretation of the tag-line “design, taken by the hand”
Photographer Tommaso Sartori, cultivated lens artist and design expert, skillfully captures the fascinating beauty of these tiny feathered creatures, while simultaneously accentuating the detailed craftsmanship that distinguishes Olivari handles.
The subjects vary with the publications they appear in – from the classic Lama, designed by Gio Ponti in 1954, to the latest styles presented at the 2012 Salone del Mobile, including Globe by Stefano Giovannoni, Lucy by Patricia Urquiola and Chelsea by Jean Nouvel.
A clear and simple message, where the products reveal their competitive edge and quality, a visible sign of the company’s desire to experiment and renew itself are the key points illustrated by the campaign.
The new corporate identity reflects the substance upon which the reliability and trustworthiness of Olivari is built, a company driven by its passion for tradition and innovation.